Smithsonian
Smithsonian Magazine On-Line Media Kit

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Smithsonian Magazine

 


Smithsonian

Editorial Profile

SMITHSONIAN MAGAZINE is dedicated to culture and the pursuit of acultural lifestyle. Each issue examines the arts, science, history, biography and nature around the world and across time, presenting relevant topics through the lens of our shared cultural heritage.

Audience Profile

DEMOGRAPHIC HIGHLIGHTS
Readers 7,702,000
Male/Female 50.3%/49.7%
Age 35-54 45.4%
Any College 79.6%
Professional/Managerial 35.3%
Median Household Income $65,644
Base: Adults
Source: 2002 MRI Doublebase
INVOLVEMENT HIGHLIGHTS
Mean Reading Time 58 Min.
In-Home Readers 53.4%*
Primary Readers 45.7%*
Read 4 of 4 Issues 47.9%
One of My Favorites 36.5%
Source: 2002 MRI Doublebase

 

ACTIVITY HIGHLIGHTS (Participated/Attended Past Year):
Outdoor Activity Index Business/Personal Index
Whitewater Rafting 209 Visited 4+ Different States* 187
Sailing 250 Took 2+ European Vacations by Plane** 288
Backpacking/Hiking 178 Cultural Activist*** 271
Cross-Country Skiing 183 Attended Live Theatre 179
Photography 165 Stock Transactions – 3+ 185
 Birdwatching 217 Own Laptop and Palmheld PC 157
 Rowing 217 Super Innovators 178
Involved/2+ Memberships 189  
Belong to a Civic Club 239
Belong to Charitable Organization 221

*In the past 12 months
**In last 3 years.
***Attended 3 or more cultural events (dance, music, theater performances or visited museums).
Base: Adults
Source: 2002 MRI Doublebase

Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts


Smithsonian

Rates

[ General Rates * Travel * Retail/Direct Response * General Rate Comparisons ]

General Rates
Effective with January 2003 issue. Circulation Rate Base 2,000,000.
All rates are gross.
Published monthly. Member ABC. Established April 1970.

GENERAL RATES 2003
SIZE 4 COLOR 2 COLOR B/W
Page $100,140 $84,665 $68,345
Spread $200,280 $169,330 $136,690
2/3 Page $80,115 $67,735 $54,680
1/2 Page $60,090 $50,805 $41,005
1/3 Page $40,050 $33,860 $27,340
1/6 Page $20.030 $16,935 $13,670
Agate Line $280 $240 $190
2nd Cover $258,370 - -
3rd Cover $121,175 - -
4th Cover $150,215 - -
10% Bleed Charge.

Go to General Rate Comparisons

Direct Response, Retail Rates
Effective with January 2003 issue. Circulation Rate Base 2,000,000.
All rates are gross.
Published monthly. Member ABC. Established April 1970.

DIRECT RESPONSE, RETAIL RATES 2003
SIZE 4 COLOR 2 COLOR B/W
Page $80,115 $67,735 $54,680
Spread $160.230 $135,470 $109,360
2/3 Page $64,090 $54,185 $43,735
1/2 Page $48,070 $40,640 $32,805
1/3 Page $32,045 $27,100 $21,870
1/6 Page $16,020 $13,540 $10,940
3 Inch $9,660 $8,190 $6,510
2 Inch $6,440 $5,460 $4,340
1 Inch (minimum) $3,220 $2,730 $2,170
Agate Line $230 $195 $155
10% Bleed Charge.

Go to General Rate Comparisons

Travel Rates
Effective with January 2003 issue. Circulation Rate Base 2,000,000.
All rates are gross.
Published monthly. Member ABC. Established April 1970.

TRAVEL RATES 2003
SIZE 4 COLOR 2 COLOR B/W
Page $80,115 $67,735 $54,680
Spread $160,230 $135,470 $109,360
2/3 Page $64,090 $54,185 $43,735
1/2 Page $48,070 $40,640 $32,805
1/3 Page $32,054 $27,100 $21,870
1/6 Page $16,020 $13,540 $10,940
2nd Cover $209,230 - -
3rd Cover $92,765 - -
4th Cover $125,180 - -
10% Bleed Charge.

Go to General Rate Comparisons

General Rate Comparisons

GENERAL RATE COMPARISONS 2003
Comparing Costs Per Thousand (CPM)
MAGAZINE 4 COLOR BLEED PAGE RATE BASE Audience CPM
Time $202,000 4,000,000 $8.81
Newsweek $182,780 3,100,000 $8.94
Money $124,700 1,900,000 $15.76
U.S.News $119,771 2,000,000 $10.46
Business Week $94,800 950,000 $22.24
SMITHSONIAN $97,225 2,000,000 $12.62
Travel & Leisure $73,620 925,000 $15.55
Gourmet $65,760 900,000 $11.98
The New Yorker $68,675 850,000 $19.81
Source: IMS, 2002 MRI Doublebase, June 30, 2002 FasFax

Go to Audience Profile

Frequency Discounts

Advertiser’s Contract Year 3x 6x 9x 12x 18x 24x
  3% 6% 9% 12% 18% 24%

Additional frequency discounts for contracts in excess of 12x are available upon request.

Advertising schedules composed of mixed space units are entitled to standard discounts except when the use of the smaller units lowers the cost of the schedule below the amount which the larger units reached at their earned rate.

Special Advertising Units

Costs and availability of additional colors, inserts, gatefolds, insert cards, split runs and other special units are provided upon request.

Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts


Smithsonian

Web Advertising Opportunities

Advertising opportunities are also available on our web site. For information, contact:

Paul A. DeBraccio, CEO
Interevco
www.Interevco.com
PaulD@interevco.com
phone: 212-696-5893
fax: 212-696-0172

Editorial Profile | Audience Profile | Rates | Web Advertising | Closing Dates | Advertisement Requirements | Contract Information | Contacts


Smithsonian

Closing Dates & Shipping Instructions

ORDERS
By the 10th of the month, second month preceding cover date.

MATERIALS
Due on the 15th of the month, second month preceding cover date.

Send To
Smithsonian Magazine, Production
750 9th Street N.W. Suite 7100
Washington, D.C. 20001

Telephone: 202-275-2000 Fax: 202-275-1898

Note: All correspondence sent via USPS (U.S. Postal Service) needs to be addressed to:

Smithsonian Magazine Production
P.O. Box 37012
Victor Build., Suite 7100, MRC951
Washington, D.C. 20013-7012

Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts


Smithsonian

Advertisement Requirements

Smithsonian Magazine is now printed direct-to-plate and only accepts digital files. We will accept most post-processed files like PDF, DCS 2.0 and TIFF/IT. For ads measuring 1/6 page and smaller we will accept a PDF or an Adobe Illustrator EPS file. Call Rachel Gilmore, 202-275-2219, or Kate Balch, 202-275-2056 in the Production office with any questions or concerns.

Media supported:
CD-ROM and Zip disks.
 
Media labeling:
Issue date, agency name, phone number, return address (for return of materials), list of contents and advertiser name.
 
High-End files:
TIFF/IT-P1, PDF, Scitex and Scitex handshake LW CT. All LW files should be res 80 (2032 dpi) and CT should be at least res 12 (304.8 dpi). Please note our sizes and live area below. NOTE: If you are sending in Quark native files as back up to your TIFF/IT, PDF or Illustrator EPS files, please make sure that they are Quark version 4. We will not be upgrading to Quark 5 until it can be thoroughly tested by our prepress and production departments.
 
Digital file transfer:
We have an ftp site for emergencies. Please call Rachel Gilmore at 202-275-2219
 
Proofs:
DDCP (Kodak Approval, Screen True Rite, Optronics Intelliproof, etc.), Ink jet (Scitex Iris, DuPont Waterproof, etc.), Dye Sublimation (Imation Rainbow, Tektronix Phaser, Kodak 9000, etc).
 
Inserts:
Copy approval of content is required prior to acceptance. Special specifications are required. Call Sally Kingsley at 202-275-1975.
 
Issue Dates:
Published monthly.

Publisher will hold materials for a maximum of 12 months after last use. Unless advertiser or agency requests return, materials will be destroyed.

 

AD SIZES (in inches)
AD SIZE NON-BLEED BLEED TRIMS TO IMAGE SAFETY
Spread 15 x 10 Live 17 x 11 1/8 16 3/4 x 10 7/8 16 1/4 x 10 3/8
Page 7 x 10 8 1/2 x 11 1/8 8 3/8 x 10 7/8 8 1/8 x 10 3/8
Digest 4 5/8 x 7 5 3/8 x 8 1/4 5 1/4 x 8 1/8 5 x 7 7/8
2/3 Horz 7 x 6 5/8 8 1/2 x 7 1/4 8 1/4 x 7 8 x 6 3/4
2/3 Vert 4 5/8 x 10 5 1/8 x 11 1/8 5 x 10 7/8 4 1/2 x 10 3/8
1/2 Sprd 15 x 4 7/8 17 x 5 9/16 16 3/4 x 5 7/16 16 1/4 x 5
1/2 Page (horizontal) 7 x 4 7/8 8 1/2 x 5 9/16 8 3/8 x 5 7/16 8 1/8 x 5 1/8
1/2 Page(vertical) 3 3/16 x 10 4 3/16 x 11 1/8 4 1/16 x 10 7/8 3 13/16 x 10 3/8
1/3 Page(vertical) 2 1/4 x 10 2 13/16 x 11 1/8 2 11/16 x 10 7/8 2 3/16 x 10 3/8
1/3 Page(square) 4 5/8 x 4 7/8 - - -
1/6 Page(vertical) 2 1/4 x 4 7/8 - - -
1/6 Horz 4 5/8 x 2 1/4 - - -
Agate Lines 14 Lines in an inch x 2 1/4 wide

*Add 1/8" additional image to left and right sides if material is going to be centered.

*Image Safety: Any type or image beyond this measurement runs the risk of being cropped off in the binding process.

BINDING – Saddle wire. Page trim size: 8 3/8" x 10 7/8". Bleed allowance: 1/8" at head, foot and face. Safety for bleed ads: 1/4" inside trim. Gutter safety: 3/32". Page is three columns, each column 2 1/4" wide.

*Gutter Safety: When a headline crosses over the gutter in a spread a 3/32" total gap is necessary to read type correctly.

Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts


Smithsonian

Contract Information

In consideration of the acceptance of the advertisement (subject always to the terms and conditions of our Rate Card), the agency and the advertiser must, in respect of the contents of the advertisement, indemnify and save the Publisher harmless against any expense arising from claims or actions against the Publisher because of the publication of the contents of the advertisement.

Space orders are due on or before closing date and may not be canceled by the advertiser after that date.

The Publisher's office reserves the right to reject any advertising for any reason at any time even though a reservation has been previously acknowledged and even though a product or account has been directly solicited by a representative. All advertisements must be clearly and prominently identified by the trademark and/or signature of the advertiser.

All advertisements are accepted and published by the Publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof.

In the event of a printing error, the Publisher's liability is limited to a makegood of the advertisement.

Publisher is not responsible for errors in key numbers.

No conditions, printed or otherwise, appearing on contracts, orders or copy instructions, that conflict with the Publisher's policies will be binding on the Publisher. Insertion orders with disclaimers will not be accepted.

Advertising units that are split run appear in main run circulation only, not in single copy sales.

Orders or contracts that specify position will be considered by the Publisher to be requests only.

Rates and units of space subject to change by the Publisher.

Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts


Smithsonian
Contacts

North American Sales Offices

 

Smithsonian Magazine
420 Lexington Ave., Suite 2335
New York, NY 10170
212-490-2510
Fax: 212-986-4259
Tom Huber
thuber@simny.si.edu

Smyth Media Group (Direct Response)
1133 Broadway, Suite 1311
New York, NY 10010
646-638-4985, X.14
Fax: 646-638-4987
Christine Sullivan
christine@smythmedia.com

 

 

 

 

 
 

Smithsonian Magazine — Los Angeles
11340 West Olympic Boulevard, Suite 385
Los Angeles, CA 90064
310-478-3833
Fax: 310-478-1633
Gary Thompson
garythompson@lmki.zipdsl.com

 

 

Warden, Kelly, Allen & Opfer
549 West Randolph, Ste. 702
Chicago, IL 60661
312-575-1100
Fax: 312-575-1107
Dick Opfer
ropfer@wkao.com

 

 

Heth & Associates/Publicitas NA
770 Forest, Ste. A
Birmingham, MI 48009-6444
248-642-7273
Fax: 248-642-1321
Don Heth
dheth@publicitas.com

 

 

Carol Orr & Company
2909 Cole Avenue, #225
Dallas, TX 75204
214-521-6116
Fax: 214-521-6176
Carol Orr
carol@carolorr.com

 

  Publicitas Florida/Central America
2600 Douglas Rd., Suite 801
Coral Gables, FL 33134
305-461-0800
Fax: 305-461-1886
Vivian Mur
vmur@publicitas.com

 

 

Publicitas North America - Mexico
Vasco de Quiroga #1800 - 3 - E Santa Fe,
Mexico, D. F. 01210
011.5255.5292 5072
Fax: 011.5255.5292 5073
Lourdes Berho
lourdesb@cmgmexico.com.mx

 

 

McGown/Intermac/PNA
1500 West Georgia St, Suite 1400
Vancouver, BC V6G 2Z6
604-688-5914
Fax: 604-689-0703
Brenda Finn
bfinn@mcgown.com

 

 

McGown/Intermac/PNA
8250 Decarie Blvd., Suite 205
Montreal, Quebec H4P 2P5
514-735-5191
Fax: 514-342-9406
Cynthia Jollymore
cynthia@mcgown.com

 

 
  McGown/Intermac/PNA
160 Bloor St. East, Suite 1124
Toronto, Ontario M4W 1B9
416-966-1622
Fax: 416-966-1434
Sandra Berry
sandra@mcgown.com

International Sales Offices

FAR EAST
Simon R. Timmis
Media Communications, Inc.
Tokyo Real Takaracho Building
4-21 Hitahbori, Chuo-ku
Tokyo 104-0032, Japan
Tel: 81 3 3523 2600
Fax: 81 3 3523 2606
E-mail: timmis@mcijapan.com

Europe Office
The Swallows, 37 Queen Street Southminster
Essex CM0 7BB
Telephone: 1621-773-165

HONG KONG
Mediaworks Mathews Asia
Room 1902 Professional Building
19 - 23 Tung Lo Wan Road
Causeway Bay
Hong Kong
Tel: (852) 2882 3963
Fax: (852) 2882 5012
E-mail: heather@mediaworksmathews.com

EUROPE
Ken Melville
Associate Director, Europe
Smithsonian Magazine
173A Gloucester Avenue
London NW1 8LA
Tel: +44 20 7586 2223
Fax: +44 20 7586 2225
E-mail: Maximel1@aol.com


AUSTRALIA
Jake Wilson, IMR
Level 8, 1 Elizabeth Plaza
North Sydney, NSW 2060, Australia
(02) 9954 5732
Fax: (02) 9954 5753


PUBLISHER
Amy P. Wilkins
Smithsonian Magazine
420 Lexington Avenue, Suite 2335
New York, NY 10170-0084
212-490-2510
Fax: 212-986-4259

Official Publication of the Smithsonian Institution

For all other national and international advertising inquiries, please contact Associate Publisher Tom Huber at 212-916-1300 or thuber@simny.si.edu. Thank you.

Media Inquiries

Media inquiries (including questions about articles, columns, authors and photographers) should be directed to:

Lori Rosen
The Rosen Group
Thirty West 26th Street
Third Floor
New York, NY 10010
212-255-8455
Fax: 212-255-8456
lori@rosengrouppr.com

Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts

US Sales Representation