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New England Sports Network
Three-ad series aired during 1993 Ithaca College football playoffs
Each 60-second television spot features a different "selling point" (though all refer to sports programs, obviously!) As project manager, I worked with communications professor Gordon Webb, our on-campus production unit, and a Rochester production house to produce these ads.

Wrote scripts, selected visuals, and supervised preliminary edit as well as final edit on choreographed intro. All three featured a similar bed of professional VO narration (alternating male/female); the intro was different for each since I wanted to capture the attention of game viewers who might see all three ads (or only one).

Choreographed opening sequence was my baby; I worked with outside production house that had digital capability to orchestrate the way photos floated left/right/up/down across into place as I/T/H/A/C/A letters slid into their appropriate location. I still like the timing and slight mystery as the final "A" drops in last; I scripted text to build mystery,  creating question series delivered by students (alternating male/female voices).

[As photos and letters slide past...]
"What college was called a 'best buy' in higher education by Barron's Guide?"
[slide/slide]
"What college does US NEWS AND WORLD REPORT regularly rank in the top 10 in the northeast for academic reputation?"
[slide/slide]
"What college offers over 100 different academic programs of study--yet has one professor for every 10 students?"
[slide/slide/click]
ITHACA
[Then to main bed with VO]
"Located in the heart of New York's Finger Lakes region, Ithaca College ...etc.


In the spot that hit the "place" point, script was:
"According to American Demographics it's one of the best small cities in the the country...."
[slide/slide]
"The Fiske Guide calls it an 'almost ideal college town...'"
[slide/slide]
"It's a friendly place where you can get involved...
[slide/slide/click]
ITHACA
etc.


And for the third spot, highlighting diverse alumni achievements,
"What college produced a soprano at the Metropolitan Opera...a front linebacker for the Chicago Bears...a Boston TV anchorman...?"
[slide/slide]
"What college sends 90 percent of its graduates on to employment or higher education.....?"
[slide/slide/click]
ITHACA


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